Data management and cookies policy

Data management and cookies policy

Bergo Flooring AB respects your privacy and the right to control your personal information. We will be open with what information we collect and why, and we will protect it in as safe a way as possible.

The Bergo Flooring AB ("Company") Privacy Policy describes what information we collect, the purpose for which they are collected, how you can control your own information and how to contact us. This Privacy Policy applies when using web pages as administered by the Company. The company is responsible for personal data in accordance with these conditions and is responsible for processing according to current legislation.

Here's a summary of what's happening on the site during your visit:

We track your web activity and may use it for market purposes

We collect personal data on special occasions for market communications, product information and customer communications

We process specified personal information by submitting them to integrated systems

We save personal information in our market analysis system

We perform automatic profiling based on web activity, and your profile can be used for market purposes

Personal data we collect

Bergo Flooring AB collects the information primarily from you as a customer. Examples of personal information we collect are your name, contact details, such as cell phone number and email address. The company may update your information from other public records, such as SPAR, if it is necessary to maintain good registry care.

Bergo Flooring AB registers, or may register your personal information in connection with:

  1. Registration for a service offered through the various platforms offered by Bergo Flooring AB.
  2. When you enter your e-mail address or your mobile phone number on the website.
  3. If you contact us via email, by phone, our websites and social media.
  4. If you sign up for the Company newsletter.
  5. Your visit to our sites, including but not limited to traffic data, location data, weblogs, and other communications data as well as e.g. the IP address, type of device, operating system and browser type used for the visit.
  6. Your visit on trade fairs when we have received contact info.

Collection with consent

By filling out a form of consent on the website (eg subscribing to newsletters, sharing offers, etc.), you agree that your personal information (such as your name, phone number, and e-mail address) may be used for marketing purposes for the Service that is exposed to where you are asked to fill in your personal information.

We can also collect your IP address, geographic position and interests in order to better match our marketing efforts to you.

When you visit our website, you also agree that we may add cookies, both called first-party and third-party cookies on your computer. Such cookies follow you and your surf behavior in order to offer you marketing based on your behavior.

How we use collected information

The company processes personal information mainly for the purposes stated below and for any additional purposes stated at the time of collection:

  1. To fulfill orders for services through one of the platforms offered by the Company;
  2. Enable good customer service, like managing your requests, correcting incorrect data or sending information you requested e.g. newsletter;
  3. Information on ordering a service is stored and analyzed, as well as the basis for offers and discounts as well as marketing of both general and targeted nature;
  4. In order to manage customer profiles, conduct analyzes and market research;
  5. For system administration and for obtaining statistical data about the behavior and patterns of our users, this does not identify an individual person but occurs at aggregated level;
  6. To analyze, deliver and improve our products and services through analysis of your behavior on our websites.
  7. Personal data is also used for analysis to perform segmentation / profiling, in order to develop targeted offers and services
  8. To send you information and promotion via SMS, email, push or other digital contact routes such as social media since you have an active customer relationship with us;
  9. To contact you via SMS, email or post about other offers, promotions or services that we believe may be of interest to you, please note that you may decline this promotion at any time;
  10. In order to provide you with relevant recommendations, offers and custom services based on what others with similar behaviors have been interested in, what you have chosen for service, looked at and shown interest in;
  11. To help us develop our site to be more useful and to enhance your user experience of the platforms offered through the Company by customizing the display of services to the device being used;
  12. To send important messages as communication about changes in our terms and policies.


Information that may be disclosed

We can share information with other companies that process data on our behalf in order to perform our services, for example analysis, distribution or other services to maintain and apply our terms of use and delivery terms. However, all handling of personal data always ensures high security and confidentiality.

The company only collaborates with partners handling personal data within the EU / EEA or with companies that maintain the same level of protection as in the EU / EEA by, for example, have joined the so-called Privacy Shield Agreement between the EU and the United States.

About cookies

When you use our site, personal data may be collected via e.g. cookies. This is only done through a separate consent. This will store the information about your use and the pages that are visited. This could be technical information about your device and internet connection such as operating system, browser version, IP address, cookies, and unique identifiers. When visiting our websites where our services are provided, different techniques can be used to recognize you in order to learn more about our users. This can be done directly or through the use of third party technology.


Legal basis, storage and disclosure of personal data

By submitting information to the Company, you provide your permission for the Company to register and store information about which service you purchased and processing the specified personal data for the specified purposes. As a legal basis for treatment, the Company will refer to the fulfillment of agreements, legitimate interest or consent. If the Company uses legitimate interest as a basis, it will only be done for the purposes stated above.

Please note that you can at any time withdraw your consent by contacting us, for contact details, see the heading How to contact us.

The treatment is in accordance with current legislation and means that personal data are not retained for a longer period than necessary for the purpose of the treatment. Some information may be retained due to other legal requirements, such as the accounting law. All handling of personal data always ensures high security and confidentiality.

Your rights and choices

You have rights regarding your personal information and you are able to influence your information and what is saved. The company will, on its own or the customer's initiative, rectify data that is found to be incorrect. You can also at any time request that your data be deleted or that its use is limited by contacting us (for contact routes see the heading "How to contact us"). If you believe your rights are not respected by us, please contact the Company or you can contact the Data Inspection (

You can at any time refrain from receiving marketing communications from us by contacting us or by unsubscribing from further email and SMS communications that we send you. You are always welcome to contact our customer service to help you decline our communications.

You can, once a year, receive information about the personal data registered by writing in writing a so-called register excerpt from Bergo Flooring AB.

Links to other sites

In the event that our site contains links to third party websites, websites, or materials published by third parties, these links are for information purposes only. Because the Company has no control over the content of these websites or its materials, we are not responsible for its content. The company is also not responsible for any damages or losses that might arise from the use of these links.

How to contact us

For further information about personal data management or if you have any questions, feel free to contact us at:

Bergo Flooring AB

Tess Sjödin,

This privacy policy applies from 2018-04-27

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